Touchpoints include brand identity, guidelines and trademarks, website and mobile experience, social media campaign and Facebook events, web ads, email campaign magazine ads, trade show display, POP display, vehicle ads, mega graphics, direct mail, invites, and catalogs. Coordinated and crafted launch parties, media nights, walkable ads, and co-branded events. Targeted charities and created components to raise money, give back to the community, and foster ongoing brand awareness.